About Our Mission

How many different vegetables do you eat each month?

In an age of extraordinary agricultural abundance, the average American still consumes fewer than five distinct types of vegetables monthly. This startling lack of variety quietly contributes to chronic disease and nutritional gaps—despite clear dietary guidelines emphasizing the need for plant-based diversity.

The disconnect is stark. According to a study conducted by Bioversity International in collaboration with the Food and Agriculture Organization of United Nations, more than 1,000 vegetable species are cultivated globally, yet most remain entirely absent from the American table.

We believe food diversity isn't a luxury—it's essential for resilient health, thriving ecosystems, and sustainable agriculture. This isn't about seeking novelty for its own sake—it's about honoring the richness these foods bring to our diets and understanding the value they've always carried.

Each month, we spotlight an heirloom or heritage variety through three lenses: nutritional value that supports dietary balance and health; cultural significance rooted in historical importance and traditional wisdom; and grower's knowledge from those who've cultivated and preserved these foods for generations.

Through conversations with growers, we share lived experiences, seasonal insights, and the wisdom they believe worth passing on. We explore why these foods matter in a fast-changing world that too often overlooks them.

This blog is for you—and shaped by you. Have you encountered an unusual fruit or vegetable on your travels? Found something wild on a hike, or inherited knowledge from your family? Tell us! We'd love to help you explore what makes it special and how it might find its way to your plate. Your curiosity could spark our next spotlight.

How can we carry this knowledge forward in a way that nourishes our modern lives?