Our Approach

Most heritage and culturally significant vegetables remain on the margins—grown by small farms, sold at farmers markets with limited hours, or available only within specific cultural communities. Even when people want to try new varieties, they face multiple barriers: they don't know where to find them, how to select quality produce, or how to prepare unfamiliar vegetables. For those navigating specific dietary needs or counting calories, there's often little to no nutritional information available about these heritage varieties.

Our Approach: Nutrition Through Cultural Wisdom

We believe nutrition is deeply personal. Every body has different needs, and every culture has developed sophisticated ways of meeting them. Rather than imposing rigid dietary rules, we draw on wisdom tested across generations and geographies—and give ourselves the freedom to create something entirely new that nourishes more fully.

We celebrate global plant diversity through ten foundational elements—each rooted in tradition, enriched by modern understanding, and designed to nourish fully.

The Ten Pillars of Nourishing Diversity

Source

The foundation - what we choose

1. Color Spectrum

Red, orange, purple, yellow, white, and green—each pigment delivers distinct nutrients. Paint your plate with the full spectrum of plant compounds.

2. Texture & Crunch

Raw vegetables, nuts, seeds, and whole ingredients that awaken the senses and provide essential nutrients in their most bioavailable forms.

3. Root to Bloom

Roots, stems, leaves, vines, sea vegetables, and sometimes even flowers—each plant part offers unique nutritional benefits and connects us to complete ecosystems.

4. Functional Fungi

Mushrooms that bridge the plant and mineral worlds, offering unique compounds for immune support, cognitive function, and deep earth nutrition.

5. Algae & Sea Vegetables

Ocean-grown nutrition dense with minerals, omega fatty acids, and compounds unavailable in land-based plants.

Function

The mechanics - how we prepare and combine

6. Traditional Fats

From ghee to olive oil to sesame—enhance nutrient absorption and satisfy deeply.

7. Grounding Starches

Pasta, potatoes, rice, and other comfort foods that fuel and anchor meals, sourced from heritage varieties when possible.

8. Optimal Preparation

Steam, roast, or eat raw to maximize nutrients while enhancing both flavor and digestibility.

Flavor

The experience - how we season and enjoy

9. Mineral-Rich Seasonings

Land and sea salts, spices, and herbs that transform flavor while delivering essential minerals and compounds that support health.

10. Acid & Fermentation

Citrus, vinegars, fermented vegetables, and cultured foods that brighten flavors, aid digestion, and introduce beneficial probiotics.

Beyond the Framework

This isn't about rules or recipes—it's about abundance and flexibility. By making heirloom and heritage varieties accessible, we're planting the seeds of a more inclusive, grounded vision of wellness. One that honors the wisdom of traditional foodways while meeting the practical needs of modern life.